What is MICE Travel?
MICE is an acronym for meetings, incentives, conferencing, and exhibitions. It’s an overarching term that encompasses a niche tourism group dedicated to the logistics of business events. It is a highly lucrative industry revolving around incentive travel, though there is a distinction between incentivized travel and business conferences. Many cities rely on this industry for seasonal revenue.
MICE travel, incentive trips are logistics-heavy and have many moving parts. Each one involves booking spaces and coordinating with multiple other professionals, including:
Booking of accommodation
Sightseeing and excursions
Gala events and entertainment
Activities for companions
Other pre and post tour services
Hotel and conference center managers
Food and beverage companies
Tour operators and tour guides
Local tourism boards and chambers of commerce
Group activity planners and host
With our strong professional relationships with various airlines and hotels, we provide exceptional MICE services at competitive prices, globally. Our specialised and experienced team is always inspired and guided to maintain present relations and form new professional associations. We also work with highly enthusiastic event teams to organise incredible outings/excursions that are unforgettable.
From organising an official event of 20 people to putting together an annual conference of 1500 guests, we make it happen effortlessly. Moreover, we have a dedicated MICE team looking after your entire group’s end-to-end travel needs across the globe.